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JugoFresh South Beach Launch Party

The Dana Agency was tapped by artisanal, organic juice bar JugoFresh to celebrate the highly-anticipated launch of their South Beach location with an underground launch party at a local warehouse.

The JugoFresh launch party juiced more than 250 invited guests at an urban, chic warehouse party a few blocks from their new Miami Beach storefront on the evening of April 20th. The location was kept secret until guest’s arrival at Jugofresh where they were greeted with shots of “live libations” followed by a private escort via Miami models to the mystery location which was transformed into a hipster hangout complete with live graffiti art by Kiki Valdez.

While at the event, revelers enjoyed JugoFresh’s signature, cold-pressed juices mixed with Ketel One Vodka and passed,organic hors d’oeuvres from Life Food Gourmet. Entertainment included a futuristic photo booth for take home mug shots, live Twitter feed wall and musical styling by DJ Contra.

The “underground” launch party generated a huge buzz both “pre” and “post” event and The Dana Agency garnered regional press on the launch of JugoFresh in various magazine, newspaper and online media outlets.