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C. Madeleine’s Book Launch

The Dana Agency capitalized on our client’s book launch of “The Vintage Clothing Price Guide,” to create media awareness around C. Madeleine’s rare, vintage showroom in Miami. We leveraged the book launch to host a series of exciting fashion events around the city in an effort to target new customers. We partnered with Books & Books to host unique book signing events in Coral Gables and Bal Harbour, which included live models and a vintage fashion show showcasing styles from every decade. In addition, we partnered with the Hard Rock’s Gryphon Lounge and one of South Beach’s hottest nightclubs, The Fifth, to launch late night couture fashion shows in conjunction with Madeleine’s book launch. Our agency secured a special segment focused on vintage fashion on Jay Rodriguez’s hit show “Stylize” where Madeleine performed a “vintage makeover” on Jai’s sister. Her new look was unveiled as the grand finale at C. Madeleine’s Fashion Show at The Fifth. Jai was so thrilled with Madeleine’s expertise and on-camera charisma, that he taped another entire episode featuring the vintage guru. In addition to multiple television appearances including Star! Daily, E! Entertainment, Telemundo, Deco Drive and the Oxygen Network, we secured more than 75 media features on C. Madeleine’s in various newspapers and magazines. Several profile features on Madeleine herself measured five to eight pages long in the glossy magazines. Coverage secured included Vogue Latin-American, Vogue Spain, Forbes Traveler, Glamour, Lucky magazine, AOL City Guide, The Miami Herald, VIP Guide, Palm Beach Illustrated, Miami Fashion Weekly, Simply the Best, Boca Raton Magazine, Sun Sentinel, The Island Voice, SunPost, Miami New Times and more.