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Health & Wellness

Beauty

Arts & Culture

Bright Ideas

Culinary & Hospitality

Eco-lifestyle

Fashion

A Creative Perspective

We specialize in branding strategy for a wide array of national and regional brands spanning the fashion/beauty, culinary/hospitality, health/wellness, entertainment, real estate, non-profit and “green” industries. We have a proven track record of cutting through media clutter by using a blend of new and traditional media and buzz-building tactics.

We have a long legacy of top notch national, regional and trade placements, garnering credibility through visibility. We have strong, long-lasting relationships with media. So strong, in fact, that most of our new business referrals come from editors and reporters who trust us with their stories.

We have curated and produced hundreds of events from start to finish, ranging from major launch parties to intimate editor luncheons. We have the capabilities to design and create any type of event and, perhaps more importantly, the visionary ideas to set client events apart from the clutter.

Services

Media Relations

Press Releases & Media Alerts
Creative Press Kit Production
Press Previews & FAM Trips
TV Appearances & National Media Tours
Media Desk sides
Copywriting
By-lined Features

Brand Management

Product Launches
Brand Revitalization
Strategic Celebrity Product Placement
Sponsorship Initiatives
Look Book Development

Media Management

Core Message Development
Spokesperson Grooming & Media Training
Interview Protocol

Events Management

Launch Parties
Press Conferences
Store Openings
Fashion Shows
VIP Invitation Lists
Charity Tie-Ins
Celebrity Outreach
Strategic Alliances

Website Development & Social Media

Website and Logo Design
Social Media Development and Curation
Online Promotional Initiatives
Social Community Management
Issues Management

Graphic Design

Full Graphic Services
Print & Digital Design Work
Marketing Collateral Development & Printing

Meet The Team

  • Dana Rhoden
    Dana Rhoden
    Principal
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  • Kamali Ann Burke
    Kamali Ann Burke
    Senior Account Executive
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  • Erika Zayas
    Erika Zayas
    Senior Account Executive
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  • Rachael Bobman
    Rachael Bobman
    Assistant Account Executive
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  • Zoe Theriault
    Zoe Theriault
    Account Coordinator
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  • Lisette Calveiro
    Lisette Calveiro
    PR Associate
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Clients

CULINARY //

12
American Social Las Olas/Brickell
Artist Kai Guetta
Beach Bar @ The Newport Pier
Bertoni’s
Big Johns Conch Shell – Bar & Lounge
Blue Oyster Grill
Botran Rum
Buttercream Cupcakes & Coffee
Café Prima Pasta
Caffe Da Vinci
Flame Caffe & Grill
Florida International Wine Challenge
Haute Hostess Home
Healthy Exotic Foods
Jugo Fresh
Kalla Flowers
Kitchen 305 Restaurant
LULU Laboratorium
Mancini’s Modern Italian
MatzoBall
Mc Donalds
Mia Biscayne
Miami International Wine Fair

Michael’s Kitchen
MYX Café
Novecento
Palate Party (Food Truck)
RIPS Sports Bar & Grill
Robyn Almodovar (Fox’s Hell’s Kitchen)
Tea & Co.
The Downtowner Saloon
Tobacco Rum Miami Festival
The Flat

ARTS / CULTURE / ENTERTAINMENT

12
Accord Productions
Bear in the Big Blue House – TV Series
Cathy Riva Events
City Streets Entertainment
Duracell batteries
Diamond Strike Lanes
Elizabeth Scokin Productions
Funschool.com
GlobalShopEX
Kings of Wraps
Lucky Strike Bowling
Michael Murphy Gallery
OvernightPrints.com
Party Girl TV Series – (Discovery Home Channel)
PeeWee PC
PlaygroupConnect.com
PlanetSolar Deepwater Expedition
SJ Acoustic
The Jim Henson Company
Top Spin 2 Video Game
Yacht & Brokerage Show Annual Kick-Off

HOSPITALITY / REAL ESTATE

12
Big John’s Hotel & Marina
Bimini Big Game Club
Blue Leaf Hospitality
BROWNS Hotel & Marina
CGI Merchant Group
Costa Rica Board of Tourism
Envirogreen
Key West Harbour Yatch Club
International Design Concepts
Latitude One Miami
Michael Dawkins Home
Naples Yacht Club
New Smyrna Harbor Yacht Club
Newport Beachside Hotel & Resort
Peabody Properties
Princess Cruises
Quest Workspaces
Stuart Yacht Club
Sunset Harbour Yacht Club
Tiki Island Yacht Club
Yacht & Brokerage Show
Yacht Clubs of the America

CHARITY / NON-PROFITS

12
American Cancer Society
CIS’ 25th Anniversary Gala
Communities in Schools
Drops of Hope
Fashion Fights
Fashion for Charity
Humane Society of Broward County PAWS
Leading Ladies League
Melanie Finley Ovarian Cancer Foundation
Queen for a Day
Rooms of Hope
SCORE Miami-Dade
Shoot for Success
St. Alban’s Child Enrichment Center
Susan G. Komen
The Annenberg Foundation
The Orphaned Starfish Foundation
Procter & Gamble’s Orgullosa campaign

FASHION / BEAUTY / WELLNESS

1234
ABonita Scarf
Art of Shaving
Austin Jade Womens Apparel
Ayama Center for Yoga & Healing Arts
Bar Boutique
Beauty for Real
Briogeo
C. Madeleine’s Vintage Clothing
CARA Cosmetics
Cashbah Spa & Salon
CAT watches
Chanel
Charriol Watches
Comptoir sud Pacifique
Cover Girl Cosmetics
Crystal Rock Swimwear
David Yurman
Debbie Martinez – Divorce Coach
Déjà vu Skincare
Destiny Bodywear
Dr. Adam Gropper
Dr. Barry Kay

Dr. Daniel Bober
Dr. Diane Walder
Dr. Gulec
Ed Hardy Swimwear
FashionNashville.com
GBS Pro Colors Cosmetics
GBS Salons
GBS, The Beauty Store
Gymboree
Haute Couture Aprons
Heel Shoe Lounge
Hollywood Eyes
Ice-Watch
Ishop USA
J Sisters Salon and Spa
Jose Eber Styling Tools
Jockstarzz
JOEY New York
Josh Rosebrook Skin & Hair Care
Juvena of Switzerland

Karlee Smith Compression Bras
Kudu Clips
Leon and Serena Simkins Center for Thyroid &
Neuroendocrine Tumors
Lilac and Lilies Boutique
Matthew’s Jewelers
Michael Dawkins Jewelry
Michele Watches
Miller’s Hair Studio
Monc boutique
North Beach Vascular & Aesthetics
Nurigene Skincare
Old Spice
One Bag, One Life
Pampers Diapers
Pantene
PracticeWorx
Primal Fit
Psychiatric Consultants of Florida
Salon Ciseaux
SALONTEA Beauty Collection
Seven Seas Aveda Spa & Salon

Simply Organic Beauty
South Broward Center for Medical Weight Loss
Ta-ta-toos
Talika Cosmetics
Taylor Owen Skin Care
TOL Inc
TOVA Jewelry
Tracy Stern
Triian Jewelry
True Religion Swimwear
Van Michael Miami Salon
Yogiiza

CULINARY //

12
American Social Las Olas/Brickell
Artist Kai Guetta
Beach Bar @ The Newport Pier
Bertoni’s
Big Johns Conch Shell – Bar & Lounge
Blue Oyster Grill
Botran Rum
Buttercream Cupcakes & Coffee
Café Prima Pasta
Caffe Da Vinci
Flame Caffe & Grill
Florida International Wine Challenge
Haute Hostess Home
Healthy Exotic Foods
Jugo Fresh
Kalla Flowers
Kitchen 305 Restaurant
LULU Laboratorium
Mancini’s Modern Italian
MatzoBall
Mc Donalds
Mia Biscayne
Miami International Wine Fair

Michael’s Kitchen
MYX Café
Novecento
Palate Party (Food Truck)
RIPS Sports Bar & Grill
Robyn Almodovar (Fox’s Hell’s Kitchen)
Tea & Co.
The Downtowner Saloon
Tobacco Rum Miami Festival
The Flat

ARTS / CULTURE / ENTERTAINMENT

12
Accord Productions
Bear in the Big Blue House – TV Series
Cathy Riva Events
City Streets Entertainment
Duracell batteries
Diamond Strike Lanes
Elizabeth Scokin Productions
Funschool.com
GlobalShopEX
Kings of Wraps
Lucky Strike Bowling
Michael Murphy Gallery
OvernightPrints.com
Party Girl TV Series – (Discovery Home Channel)
PeeWee PC
PlaygroupConnect.com
PlanetSolar Deepwater Expedition
SJ Acoustic
The Jim Henson Company
Top Spin 2 Video Game
Yacht & Brokerage Show Annual Kick-Off

HOSPITALITY / REAL ESTATE

12
Big John’s Hotel & Marina
Bimini Big Game Club
Blue Leaf Hospitality
BROWNS Hotel & Marina
CGI Merchant Group
Costa Rica Board of Tourism
Envirogreen
Key West Harbour Yatch Club
International Design Concepts
Latitude One Miami
Michael Dawkins Home
Naples Yacht Club
New Smyrna Harbor Yacht Club
Newport Beachside Hotel & Resort
Peabody Properties
Princess Cruises
Quest Workspaces
Stuart Yacht Club
Sunset Harbour Yacht Club
Tiki Island Yacht Club
Yacht & Brokerage Show
Yacht Clubs of the America

CHARITY / NON-PROFITS

12
American Cancer Society
CIS’ 25th Anniversary Gala
Communities in Schools
Drops of Hope
Fashion Fights
Fashion for Charity
Humane Society of Broward County PAWS
Leading Ladies League
Melanie Finley Ovarian Cancer Foundation
Queen for a Day
Rooms of Hope
SCORE Miami-Dade
Shoot for Success
St. Alban’s Child Enrichment Center
Susan G. Komen
The Annenberg Foundation
The Orphaned Starfish Foundation
Procter & Gamble’s Orgullosa campaign

FASHION / BEAUTY / WELLNESS

1234
ABonita Scarf
Art of Shaving
Austin Jade Womens Apparel
Ayama Center for Yoga & Healing Arts
Bar Boutique
Beauty for Real
Briogeo
C. Madeleine’s Vintage Clothing
CARA Cosmetics
Cashbah Spa & Salon
CAT watches
Chanel
Charriol Watches
Comptoir sud Pacifique
Cover Girl Cosmetics
Crystal Rock Swimwear
David Yurman
Debbie Martinez – Divorce Coach
Déjà vu Skincare
Destiny Bodywear
Dr. Adam Gropper
Dr. Barry Kay

Dr. Daniel Bober
Dr. Diane Walder
Dr. Gulec
Ed Hardy Swimwear
FashionNashville.com
GBS Pro Colors Cosmetics
GBS Salons
GBS, The Beauty Store
Gymboree
Haute Couture Aprons
Heel Shoe Lounge
Hollywood Eyes
Ice-Watch
Ishop USA
J Sisters Salon and Spa
Jose Eber Styling Tools
Jockstarzz
JOEY New York
Josh Rosebrook Skin & Hair Care
Juvena of Switzerland

Karlee Smith Compression Bras
Kudu Clips
Leon and Serena Simkins Center for Thyroid &
Neuroendocrine Tumors
Lilac and Lilies Boutique
Matthew’s Jewelers
Michael Dawkins Jewelry
Michele Watches
Miller’s Hair Studio
Monc boutique
North Beach Vascular & Aesthetics
Nurigene Skincare
Old Spice
One Bag, One Life
Pampers Diapers
Pantene
PracticeWorx
Primal Fit
Psychiatric Consultants of Florida
Salon Ciseaux
SALONTEA Beauty Collection
Seven Seas Aveda Spa & Salon

Simply Organic Beauty
South Broward Center for Medical Weight Loss
Ta-ta-toos
Talika Cosmetics
Taylor Owen Skin Care
TOL Inc
TOVA Jewelry
Tracy Stern
Triian Jewelry
True Religion Swimwear
Van Michael Miami Salon
Yogiiza

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Latest Wins

Latest Wins

Contact Us

Miami

Miami

305.758.1110
info@thedanaagency.com

7251 NE 2nd Avenue
SUITE 106
Miami, FL 33138

New York

New York

212.739.9826
info@thedanaagency.com

1271 Avenue of the Americas
SUITE 4300
New York, NY 10020